Newly revamped Especial website

Natalie Miller
Natalie Miller
September 17 · 5 min read
Newly revamped Especial website

Our revamped headless website is looking immaculate

We’ve spent a lot of time and poured our hearts into creating our newly designed ‘Especial’ website.

We can’t wait to take you through it, step for step. We will also be sharing a few ‘Behind the Scenes’ video demos over the months to come, to show you how we created our website.

Our Services

We chose to highlight key elements of our services on our home page, which include how we optimize existing applications, how we help gain a better traction rate with CRO (Conversion Rate Optimization), how we consistently and continuously work on the development process and how we intend on maintaining your E-Commerce site.

We actively decided to delve into details about how we design and how we code – as we feel that this is an arena in which we stand out. Our aim is to always outperform expectations and to deliver a stellar product, which in today's age means two things: Developing a modern & user-friendly site and implementing tech savvy code that businesses can work with easily. It is imperative for us to create a customer-orientated concept, so we have taken the time to outline our 5 steps in achieving this:

- E-Commerce Concept Workshops
- UX Design & Wireframes
- Remote E-Commerce Design Sprints
- Prototyping
- User Validation

And the silent sixth step? Implementation of the above steps of course. Don’t worry, this is the part where we take control. We take all your ideas and recommendations on board from the 5 steps we took care running through with you. Then it is up to us to fulfill all of your technical demands, whilst implementing our own technical abilities to ensure the creation of a phenomenal site.

Focus Topics

For now, we’ve outlined two main focus topics on our website. The first being, ‘Shopify Plus’ and the second being ‘Headless Commerce’. We plan on adding more as we continue to grow and can’t wait to share these with you.

We have been a long and loyal partner to Shopify and have a huge amount of admiration for their platform. We know the ins and outs to their features and couldn’t recommend it more.

Now whilst we may have massive respect for them, we are a team of tech nerds after all, who always like to push the envelope. We often asked ourselves, what is the future of tech? What is the future of E-Commerce? What can we do to better the services that our clients offer their users?

The unanimous answer to those questions were two things – Headless tech and AI. Now AI is a topic for another day, an exciting avenue and service that we are proud to offer, but what we’d really like to showcase are our headless skills. We like to call ourselves the ‘Headless Anti-Agency’, a bit of tongue and cheek that we feel represents our business well. We’re unlike other agencies, and we know that most say this, but we actually mean it.

Our headless approach to creating E-Commerce sites, which essentially means that we know how to decouple the front-end and back-end of your site, is something we take great care and tact with. If you’d like to know more about this, be sure to keep your eyes peeled for an exciting white paper we’ll be publishing soon!

Case Studies

If you’re thinking we’re too good to be true, which is what we’d be thinking if we were you too, then don’t take our word for it. Take our clients' words for it. We’ve included detailed case studies on our website of clients that we have worked with in the past, so that our work can speak for itself, as we believe that it speaks volumes.

We must admit, we do have a rather unique approach to our way of working. With a joint experience of over 60+ years across our global team, we have acquired a taste for doing things the ‘Especial’ way. The definition of ‘Especial’ in the Oxford Dictionary is ‘better or greater than usual’ – which is exactly the service we like to deliver. Our team is very important to us, and as this new website marks a new chapter for us, we wanted to share and reiterate what working with us truly means.

About Us

We think that it is only fair that you know the core values that we hold as a standard within our team, as we are the team that you will be working so closely with. We believe in working from the inside out. This means that we need our internal team to be as strong as they possibly can be, so that we can be as strong as we can be for you.

We hope that you are choosy when it comes to picking your agency, as we are choosy when it comes to picking our team members. We cherry-pick them not based on their credentials but based on merit. They need to be incredibly hardworking and have the desire to constantly want to improve their skill set. They need to be experts in their field (be it through degree or good old fashioned work experience), able to think out of the box, well intentioned and bring a sense of humor to their day. The simple crack of a joke during an intense brainstorming session can honestly mean so much to everyone in the team and loosens us up to continue to come up with bright ideas.

We like starting our workdays. We like sitting down in front of our computers, the coders happily fall into their coding coma, the designers get lost in their creative worlds, we all pop on a Zoom call for meetings and genuinely look forward to getting in the grind of the day. We’re not afraid of Mondays and we don’t overly look forward to the weekends. We look forward to the days that we get to work as a well-oiled machine and create things that we could only ever dream of.

We like being ‘Especial’. Which is why we wanted to create a new website that exudes that feeling. We hope you enjoy the newly designed site, as much as we enjoyed making it.

It was, as everything with us is, an especially great team effort.


Natalie Miller
Written by

Natalie Miller

Marketing Manager

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