We blend creativity with an eye for detail

We specialize in branding and UX/UI design for websites, apps and online stores. Whether it's a simple project managed in Webflow or a complex custom-coded solution, we deliver exceptional results tailored to your needs and your users.

We unlock your potential with value driven consulting

With an eye for innovation and practicality, our expertise spans idea generation for digital services or business models, selection of tools and software, and the seamless transition of offline businesses and processes into efficient, scalable digital solutions.

GDCh e.V.

How we developed an App for +30,000 chemists

Pieroth AG

Streamlined online shop for a pioneering wine distributor

PGM Art World

Modern tech meets modern art

Vetevo

Theme overhaul - Shopify Plus

Our design process

The ultimate branding experience

Evaluate

We work with you, side by side, to develop a unique concept to implement all your ideas. We uncover challenges and opportunities through researching industry trends, and competitors.
Market research
Competitive analysis

Empathise

Through user research, we gain a deep understanding of your target audience's needs, behaviours and pain points.
User research
User stories
Customer journey map

Define

We synthesize research findings to clearly define the core problem your product or service aims to solve. We craft sitemaps and user flows to optimize the user journey and establish a clear direction for your project.
Info architecture
Content strategy
Product strategy

Ideate

We brainstorm creative solutions and develop a user-centered strategy.
Brainstorming
Ideation workshop
Wireframes
Moodboards
Design direction

Prototype

We create a Minimum Viable Product (MVP) to simulate how important user interactions, such purchase processes, will actually look and gather both user and stakeholder feedback early in the design process.
Interface design
Responsive design
Design systems
Animation
Microinteractions
UX copywriting

Test

We conduct usability testing sessions with future users; identifying areas for improvement and tweaking your concept to best suit their needs.
User testing
Accessibility audit
Quality assurance & testing

Our tech stack

Figma

Figma is the design tool we use to create and collaborate on user interfaces, prototypes and graphics. It streamlines the design process, eases client collaboration, and boosts
efficiency at every stage.

Shopify

We use Shopify to build flexible and scalable e-commerce platforms, delivering user friendly online stores that enhance the shopping experience and drive business growth.

Webflow

Webflow enables us to craft custom, responsive websites that align seamlessly with your branding and objectives, resulting in a polished and effective online presence.

And...

We recognize that off-the-shelf solutions may not fit all your needs, which is why we provide fully custom code solutions. From bespoke apps and complex websites, to specialized integrations for your storefronts, allow us to bring your vision to life.

We value you and your users

We go beyond aesthetics to create user experiences that are not only beautiful but also functional and inclusive. Our mindful design philosophy allows us to deliver a product that drives engagement, conversions, and brand loyalty - within budget and on time.

Results Driven UX/UI

We prioritize user needs and business goals to create a meaningful, successful product.

Accessibility First

We design inclusive experiences that cater to a diverse range of users and abilities.

Responsive design

Your product will look and function flawlessly across all devices, from desktops to mobile phones.

User-Friendly Focus

We prioritize intuitive interfaces for an effortless and enjoyable user experience.

Aesthetics Matter

We craft visually appealing interfaces that elevate your brand and resonate with your audience.

Custom & Personalized

Want to stand out? We’ll create designs that use customised code to create unique experiences.

What our clients say

“We chose Especial for 2 reasons: On the one hand, they are very familiar with the JAM stack that we want to rely on in the future. On the other hand, they offer fair billing based on work done in the project phases – agile and flexible service. I always look forward to our weekly meetings.”
Dr. Maximilian Bräutigam
Chief Digital Officer at GDCh

"Especial was exactly the right partner for our relaunch. They supported us with all challenges related to design and associated technical services and always delivered on time. I look forward to expanding Pieroth’s digital offerings and on a continued partnership with Especial."

Nicolas Johansson
Digital Manager at Pieroth AG

“Especial – what a force of nature! They came up with great ideas to re-organize our B2C and B2B E-Commerce. The B2B catalog gives us a leg up over competitors and is even attracting new partnerships!"

Jörg Kühn - ThomasInhaber
Owner of PGM Art World

Your big questions

What is the difference between branding and UX/UI design?
Why is user experience and user interface design important?
Do you offer development services to implement the design once it's complete?
How do I get started?

Hey there!

We’d love to connect with you. If you prefer, you can email us at hello@especial.digital
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