We blend creativity with an eye for detail

We specialize in branding and UX/UI design for websites, apps and online stores. Whether it's a simple project managed in Webflow or a complex custom-coded solution, we deliver exceptional results tailored to your needs and your users.

We create user-centric interfaces that engage and convert

We provide the ultimate in creativity and flexibility by tailoring our approach to your project: Figma + Code for full control, or Figma + Webflow for rapid prototyping and visual customization.

GDCh e.V.

Connecting the chemistry community with a centralized, user-friendly app for news and networking. We developed 7 backend microservices and welcomed 30k+ users across 8 platforms.

CONSULTING
DESIGN
CODING

Pieroth AG

Implemented in just four weeks, with Shopify Plus, we built an e-commerce store for leading wine seller Pieroth, integrating their 300-year history with modern functionalities to boost customer engagement.

CONSULTING
DESIGN
CODING
OUR DESIGN PROCESS

The ultimate digital branding experience

We transform your vision into user-centric experiences. Our approach is collaborative and iterative and we walk you through each step. Together we create intuitive interfaces that drive results.
Evaluate
We work with you, side by side, to develop a unique concept to implement all your ideas. We uncover challenges and opportunities through researching industry trends, and competitors.
MARKET RESEARCH
COMPETITIVE ANALYSIS
Emphasize
Through user research, we gain a deep understanding of your target audience's needs, behaviours and pain points.
user research
user stories
CUSTOMER JOURNEY MAPS
Define
We synthesize research findings to clearly define the core problem your product or service aims to solve. We craft sitemaps and user flows to optimize the user journey and establish a clear direction for your project.
INFO. ARCHITECTURE
CONTENT STRATEGY
product STRATEGY
Ideate
We brainstorm creative solutions and develop a user-centered strategy.
BRAINSTORMING
IDEATION WORKSHOP
WIREFRAMES
MOODBOARDS
DESIGN DIREction
Prototype
We create a Minimum Viable Product (MVP) to simulate how important user interactions, such purchase processes, will actually look and gather both user and stakeholder feedback early in the design process.
interface design
RESPONSIVE DESIGN
DESIGN systems
STYLE GUIDE & UI KIT
ANIMATIONs
MICROINTERACTIONS
ux copywriting
Test
We conduct usability testing sessions with future users; identifying areas for improvement and tweaking your concept to best suit their needs.
USABILITY TESTING
ACCESSIBILITY AUDIT
Quality Assurance
Testing

What platforms we use

Figma logo icon

Figma

Figma is the design tool we use to create and collaborate on user interfaces, prototypes and graphics. It streamlines the design process, eases client collaboration, and boosts efficiency at every stage.

Shopify logo

Shopify

We use Shopify to build flexible and scalable ecommerce platforms, delivering user-friendly online stores that enhance the shopping experience and drive business growth.

Webflow

Webflow enables us to craft custom, responsive websites that align seamlessly with your branding and objectives, resulting in a polished and effective online presence.

We value you and your users

Results Driven UX/UI
We prioritize user needs and business goals to create a meaningful, successful product.
Accessibility First
We design inclusive experiences that cater to a diverse range of users and abilities.
Responsive Design
Your product will look and function flawlessly across all devices, from desktops to mobile phones.
User-Friendly Focus️
We prioritize intuitive interfaces for an effortless and enjoyable user experience.
Aesthetics Matter
We craft visually appealing interfaces that elevate your brand and resonate with your audience.
Custom & Personalized
Want to stand out? We’ll create designs that use customised code to create unique experiences.

What our clients say about us

“We chose Especial for 2 reasons: On the one hand, they are very familiar with the JAM stack that we want to rely on in the future. On the other hand, they offer fair billing based on work done in the project phases – agile and flexible service. I always look forward to our weekly meetings.”
Dr. Maximilian Bräutigam, marketing manager at GDCh
"Especial was exactly the right partner for our relaunch. They supported us with all challenges related to design and associated technical services and always delivered on time. I look forward to expanding Pieroth’s digital offerings and on a continued partnership with Especial."
Nicolas Johansson, Digital Manager at @Pieroth AG
“Especial – what a force of nature! They came up with great ideas to re-organize our B2C and B2B E-Commerce. The B2B catalog gives us a leg up over competitors and is even attracting new partnerships!"
Jörg Kühn-ThomasInhaber, Owner of @PGM Art World

Your big questions

What is the difference between branding and UX/UI design?
Why is user experience and user interface design important?
Do you offer development services to implement the design once it's complete?
How do I get started?

We’d love to connect with you. If you prefer, you can email us at hello@especial.digital

or

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hello@especial.digital+49 211 909 940 70
Especial Digital GmbH
Erkrather Str. 401
40231 Düsseldorf, Germany
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